Previously the exclusive domain of exotic brands like Rolls-Royce and Ferrari, more and more mainstream brands are launching personalization programs to meet the increasing demand for custom touches in cars. The latest is Genesis, which has launched the One of One program, currently catering to customers in West Asia only. An expansion to other…
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Rolls-Royce Phantom nameplate turns 100
Rolls-Royce is celebrating its Phantom nameplate's centennial The nameplate is the oldest still in use, though it hasn't been in continuous use over...
Genesis launches One of One personalization program
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