By DCB Editorial, December 16, 2024
It’s December. It’s Britain. It’s cold and dreary, with miserable people drunkenly stumbling out of awkward Christmas parties, while the police march in to arrest serial Christmas party assaulters. Meanwhile, John Lewis, a posh British department store, is up to its usual psyop in the run-up to Christmas day, launching an emotional and contrived advert across mass media to pied piper teary-eyed, gullible shoppers. The goal? To make them buy useless presents and ultra-processed food that will inevitably leave them needing constipation tablets—because those ultra-processed mince pies aren’t exactly great for gut health.
And in the background of this organized mass psychosis is… AWARDS SEASON! Every industry runs an annual awards show, and, of course, so does the automotive industry. However, in the auto world, it isn’t the car companies that organize these end-of-year awards—it’s the free and democratic automotive media.
But here’s where things get a little strange: these awards shows are funded, either directly or indirectly, by the automotive industry itself.
Have the prestigious ‘Car of the Year’ awards been hijacked by the automotive industry? Yes, almost certainly. In that sense, a ‘Car of the Year’ award show is no more credible than an end-of-year awards ceremony organized by the mafia. I mean if Renault, yes bloody overrated cost-killing Renalut, can win a car of the year award, its a sign that Europe has fallen. Or perhaps it’s a sign that Renault allocated a significant amount of ‘advertising’ spend to that specific media outlet.
Motoring journalists are compromised; they cannot use critical analysis or express their true opinions without risking cancellation. So, my advice is this: ignore ‘Car of the Year’ awards. The best car is the one you chose—the one that suits you better than any other. And yes, that includes the Dacia Duster—bloody overrated and truly, utterly awful.
BAHH-HUMBUG…. evening all.
