By DCB Editorial, January 10, 2025
In 2024, Mercedes-Benz reported a 3% decline in global car sales, totaling 1,983,400 units, due to weaker demand in China (-7%) and Europe (-3%), including a significant 9% drop in Germany. While U.S. car sales rose 8%, the gains could not counteract declines in other key markets.
The company’s Battery Electric Vehicle (BEV) sales fell sharply by 23% to 185,100 units, posing challenges for meeting EU emissions targets. Additionally, sales of top-end models dropped 14%, impacting Mercedes’ upmarket strategy. Although core model sales increased by 6%, entry-level sales decreased by 14%.
In the van segment, global sales declined 9%, with the U.S. market plunging 34%, although Europe recorded a 3% increase. Electric van sales also decreased by 14%. Combined car and van sales were down 4% overall.
Facing these market challenges, Mercedes-Benz has lowered profit targets and announced plans for cost-cutting measures to adapt to shifting demand and declining performance in key segments.
